![]() And redirect users and search engines to your preferred version. The best way to make this clear is to use a 301 redirect to indicate which is the main version. You need to make sure the main version of your site is either non-And avoid duplication issues. Moving From Non-WWW to WWW URLs (or Resolving Duplication Issues) A permanent redirect is the best way to implement the change. Whether that’s blog categories, ecommerce categories, or other folders. The same applies to changing any subfolder structure on your site. If you want to change your site's structure to make it easier to organize your content and for Google to understand how your pages are related, opt for 301 redirects. And notify Google using Google Search Console's Change of Address tool. Or maybe you’ve rebranded and need to move to a different domain name.Ī 301 redirect is the best way to do that. You may also want to migrate your site to a new domain entirely. ![]() Your best bet, in most cases, is to use a 301 redirect to send the user to a similar page with the same intent on your site. ![]() Without an alternative, the user will likely bounce. And gives people an alternative.įor example, if you simply delete the page, users who click on a link to the page in search or on another webpage will land on a page like this: If, for any reason, you want to delete a page on your site, you should redirect it to another relevant page if at all possible. And help search engines pass the SEO power of the old URL to the new URL. Implementing a 301 redirect will ensure that users and search engines are redirected to the new URL. Or want to better categorize your site's pages. Maybe a product name has changed slightly and you need to update the URL. Sometimes, you need to change the URL of a page on your site. Here’s when (and why) you should use a 301 permanent redirect versus another type. There are different types of redirects (301, 302, meta refresh, etc.). It takes visitors to the new URL and tells search engines the redirect is permanent.Ī 302 redirect, on the other hand, also takes visitors to the new URL but tells search engines the redirect is only temporary. The main difference between a 301 and a 302 redirect is that 301 redirects are permanent and 302 redirects are temporary.ģ01 is the most common type. And you’ll see it right there on the dashboard: 301 vs 302 Redirect Tip: To quickly find redirect issues on your site, run a quick audit with Site Audit. We did this because we wanted the page to follow URL best practices.īut that’s far from the only reason to use a 301 redirect. (If you click on the old URL, you’ll be automatically redirected to the new page). ![]() We updated a blog post and redirected it to a new URL. It signals to search engines and browsers that the original URL has been permanently replaced with a new one. A 301 redirect is a permanent redirection from one URL to another, used to maintain search engine rankings and user access when a webpage's URL changes. ![]()
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